How virtual fundraising differs from traditional fundraising
Virtual fundraising moves the experience online. Participants share a link, so your group can reach supporters wherever they are instead of relying only on the local community. When orders, payments, and shipping happen online, your group has less to manage behind the scenes.
That shift makes fundraising easier to reach your fundraising goals, faster.
How to recognize a fundraiser worth running
A fundraiser worth running should make the process easier for organizers, participants, and supporters. With Double Good, groups can run a fundraiser online without adding extra steps for the people managing it.
The fundraiser is easy to start:
Organizers can set up their fundraiser quickly without fees, minimums, or complicated requirements.
Participants can share with their own network:
Individual sellers can reach beyond their neighborhood by sharing with family and friends across the country.
Less logistics for organizers:
Supporters shop online without using cash, and orders are delivered straight to their doorsteps.
Sellers can see the fundraiser's real-time progress:
A built-in leaderboard helps keep the organization motivated and makes the fundraiser feel more exciting as participation grows.
Real results from Double Good virtual fundraising
See how schools, teams, and organizations use Double Good virtual fundraising to raise meaningful money in days, without the logistics that slow traditional fundraisers down.
Washington Park Middle School
Building better community through fundraising
By removing traditional fundraising barriers, participation felt simple, and about 50% of the school’s students got involved. And for students who felt discouraged, Dean Henigan kept the message simple: “You only need to sell one bag to be successful.” This mindset shift made participation feel achievable instead of intimidating or overwhelming.
$6,000
Total Raised
45
Sellers
Poe Classical Elementary School
Unlocking new learning opportunities
Their goal was simple: raise more money with less stress for families and staff. By using a simple virtual fundraising approach, the school raised over $62k to support enrichment learning opportunities for their students.
$62,000
Total Raised
200
Sellers
Saugus Youth Football & Cheer
Ensuring every kid could participate
“The leaderboard made it fun. You’d hear, ‘We can’t let the Pee Wees beat us!’ It gave everyone a reason to keep pushing. Everyone enjoyed competing against their own teammates.” —David S., Communications Manager, Saugus Youth Football & Cheer
$32,000
Total Raised
142
Sellers
Studio Diva Dancers
Elevate the quality of their program
Needing a quick way to raise funds, they heard about the success of Double Good through a similar youth organization. After seeing how easy it was to set up and manage, they knew virtual fundraising through Double Good was the right route for them.
$24,000
Total Raised
67
Sellers
Frequently asked questions
Virtual fundraising is a way for groups to raise money online instead of relying on in-person selling or local events. It helps groups reach supporters beyond their immediate area while reducing logistics like order forms, cash collection, and delivery coordination.
Schools, sports teams, youth organizations, and community groups use virtual fundraising to raise money for programs, activities, travel, equipment, and special experiences. It works for more than traditional nonprofits, making it a flexible option for groups that need an easier way to fundraise online
Participants raise money by sharing a personal fundraising link with their network. Supporters contribute or purchase online, and the group keeps a percentage of the funds raised.
A virtual popcorn fundraiser is an online product fundraiser where participants share a store link and supporters order popcorn online. With Double Good, supporters buy popcorn online, orders ship directly to them, and the group keeps 50% of every sale.
How much a group raises depends on participation, sharing, and supporter response. With Double Good, the average individual raises over $175 in just a few days, and the average fundraiser sells over $3,000 worth of popcorn. The success stories on this page show how much more groups can raise when participation is strong.
Ready to see how it works?
See how Double Good makes fundraising online simple from start to finish. Learn how groups launch online, share their fundraiser, and raise money without the extra work of traditional fundraising.
