Good Stories. Big Impact.

Double Good, the popcorn company that helps you fundraise for your favorite cause, is getting a new look! But don't worry, the popcorn is still the same delicious, high-quality stuff you know and love.

From the outset, the Double Good Kids Foundation’s mission has been clear: to tilt the playing field for children with special needs, ensuring they have the same opportunities for athletic, educational, and extracurricular activities as their peers. On October 1st, Double Good Days became the embodiment of that mission, a momentous event where barriers vanished and possibilities flourished. Hundreds of children with special needs, along with their families and caregivers, came together at the Kohl Children’s Museum for a day filled with joy and purpose.

When the Double Good Kids Foundation was established in 2017, founder Tim Heitmann and his wife, Natalie, had big plans for its future. Since then, the Foundation has been making strides in its mission to tilt the playing field for children with special needs so that they too can equitably participate in athletic, educational, and extracurricular activities and experiences.

Double Good Named One of Inc. 5000’s Fastest Growing Companies Significant year-over-year growth combined with impactful social initiatives propels brand into prestigious award categories

The Double Good Kids Foundation was established in 2017 with the mission to serve children with special needs so that they can equitably participate in athletic, educational and extracurricular experiences. Founder Tim Heitmann and his wife, Natalie, created the family foundation to bring these experiences to life for the kids and provide a small respite for their families and caregivers.

At Double Good, creating opportunities and experiences for atypical kids is a pillar of our company culture. This year, we’re doubling down on our commitment to the cause. Which is why we want to shine the spotlight on long-time friend Keith Wallace, Executive Director of Lincolnway Special Recreation Association, and the work he’s doing within the community.

Double Good Virtual Fundraising recently partnered with Glazier Clinics, an organization whose mission has been to bring coaches the best football education in the nation since 1976. Together, we are doubling down on our investment in the Football Coaching Community by offering scholarships for 75 underfunded high schools and 20 youth football leagues, including access to all Glazier in-person clinics, Glazier Drive, Glazier Academy online resources, and the Double Good Popcorn Donation Program.

The people behind our popcorn are as unique and interesting as our flavors. In our Meet the Team series, we introduce you to the smiling faces creating joy for our team members, customers, and their supporters. This month, we interviewed Armando Estrada, one of our senior Customer Support agents who started at Double Good making the popcorn before joining our Customer Support team.

When Rhonda Briggins was deciding where she wanted to go to college and what she wanted to pursue, she took a look around her for inspiration. As she considered the backgrounds and qualities of her mentors, she had an epiphany: “They were all Deltas!” And she wanted to be like those women, doing amazing community work and investing in other young women. She knew she needed to join the sorority Delta Sigma Theta, Incorporated (DST). “And it was the best decision I ever made in my life!”

We haven’t yet found a way to measure joy, but we certainly have some impressive numbers to back up the fact that 2022 was an incredibly joyful year for our customers and supporters of their fundraisers. And while these stats do speak for themselves, it is the stories behind them that really warm our hearts. Your dreams, goals and aspirations are priceless, and thanks to you we are able to continue supporting them in the new year.

“I wanted my son and me to be among kids that looked like him and moms that felt the way I do when it comes to their children’s future.” What started as a wish for her son would eventually lead to a career change that allowed Marvis Donalson to connect her professional experience and passion for community service as Head of Partnerships – Sororities, Fraternities, and Service Organizations at Double Good.

Double Good recently partnered with the Youth Cheer and Dance Alliance (YCADA), a non-profit providing universal governance of education, rules, and scoring for participation in the sport of youth cheer, dance or spirit-related events, to accelerate our collective impact in the youth cheer and dance community. Not only does this mean support in the form of need-based scholarships for teams, organizations, and coaches throughout the 2022-2023 season, but Double Good will also provide in-person support at events like the 2023 YCADA Globals and 2023 Coaches Conference.