Partnership Leaders
Robin Coe
Robin’s experience is a great asset for fundraising organizers
More than 35 years in cheer, dance and youth sports
Proud cheer and dance parent
Former cheer and dance program owner
USASF Event Producer
USASF Board of Directors
“Double Good popcorn has literally changed the trajectory for the whole industry and what fundraising looks like.”
Belinda Harvey
Owner of Impact Cheer and USASF Connection Leader
Robin’s can’t-miss tips for fundraising success
Most successful fundraising events start on a Monday around 4pm
Be sure to announce the fundraiser to your team two weeks in advance of the start date
Prepare and educate your team about your fundraiser during practices and through group communications
Set a program goal and motivate your coaches and participants with incentives
See what’s possible in just 4 days
Crimson Heat
Season Expenses
"Thanks to my Double Good Virtual Fundraiser, the families in my program were able to significantly reduce and offset their cheer tuition and competition fees making the All Star experience affordable and more accessible."
$150,000
Total Sales
95
Sellers
HEIR Sports Academy
Scholarships, Travel, and Uniforms
"Participating in the Double Good fundraiser has been a game-changer for our youth football program. Thanks to the funds raised, we've been able to provide our athletes with opportunities that are often unheard of at this level. The success of the Double Good online fundraiser has not only enhanced our program's offerings but has also had a profound impact on our athletes, providing them with life-changing experiences and support."
$100,000
Total Sales
40
Sellers
Read about how we raise joy together
Blog
New Achievement Badges
The fun and success you can see from selling Double Good popcorn has just been leveled up with the introduction of our new seller achievement badges.
Double Good
September 27th, 2024 • Read 2 Min
Blog
Partner Feature: Youth Cheer and Dance Alliance
Double Good is proud to partner with YCADA to support youth cheer and dance. We're providing scholarships and in-person support at events like the 2023 YCADA Globals and Coaches Conference. Robin Coe, our Head of Partnerships, interviewed YCADA's Executive Director, David Sims, to discuss this exciting partnership.
Double Good
November 2nd, 2022 • Read 3 Min
Blog
$130M Raised for More Than 75,000 Causes: Double Good 2025 Year in Review
Get insider tips for making your next virtual fundraiser a success. Learn how to plan ahead, rally your team, and keep momentum strong from start to finish.
Double Good
December 8th, 2025 • Read 4 Min
Ready to start fundraising?
Get ready to boost your fundraising game and create a Pop-Up Store that pops and helps you meet your goals.
