Popcorn Fundraising vs. Candy Fundraising: Why Return on Effort Matters

The Real Question: Is the Time and Effort Worth the Return?

Fundraising is about creating opportunities—like new uniforms or extra resources—for your team or organization. But every coach and parent knows that not all fundraisers are created equal. Some cost hours of your time for only a small payoff, while others maximize results in less time.

At Double Good, we believe in making fundraising simple, worthwhile, and delicious. That’s why we focus on return on time—because how long it takes to raise matters just as much as how much you raise. We give you time back to focus on what’s important to you.

Candy Fundraising: High Effort, Low Return

Candy fundraisers have been around for decades, but anyone who’s done them knows that they're very time consuming:

• Door-to-door selling. Families and kids spend hours walking the neighborhood, hoping people are home and willing to buy.

• Carrying and storing inventory. Boxes of candy need to be bought upfront, stored, and hauled around.

• Handling cash. Organizations can become overwhelmed by collecting payments, making change, and tracking who owes what.

• Low return. Most candy bar fundraisers return only $0.50–$1.00 per bar sold.

All of that adds up to a lot of time and effort for not-so-great returns. It’s time-consuming and stressful, and it’s often discouraging when the numbers don’t match the effort.

Popcorn Fundraising with Double Good: Low Effort, High Return

Now, compare a candy fundraiser with Double Good’s popcorn fundraiser:

• No inventory. Every bag of Double Good popcorn is popped fresh and shipped directly to supporters’ doors.

• No handling of money. Raise funds virtually with our Pop-Up Store® technology. Everything happens online, and we handle all the payments.

• No long-term commitment. Your team fundraises for just four days, so you can spend less time worrying about money and more time enjoying what you love.

High return. 50% of every dollar sold goes directly back to your cause and is deposited into your organization's bank account. With a higher price than candy, Double Good popcorn easily delivers more money per bag sold.

Families simply share a link, supporters shop online, and your fundraiser earns big results without the stress. It’s simple and most importantly—it works.

Why Return on Effort Wins Every Time

At the end of the day, raising money should feel worth it. With candy fundraising, the work often outweighs the reward. But with Double Good popcorn fundraising, you put in less effort and see greater returns to help your organization hit your goals faster and with less stress.