Transform Your Next Virtual Fundraiser: Proven Strategies for Real Results

Virtual fundraising has transformed the way schools, teams, and organizations come together to support their goals. But like everything in life, true success doesn’t just happen — it’s created through thoughtful planning, building excitement, and consistent positive engagement.

At Double Good, we’ve seen firsthand what separates an average virtual fundraiser from a record-breaking one. Based on insights from successful Double Good fundraisers, we’ve compiled the strategies that drive real results. Our guide will help you start strong, engage your community, and maximize results.

1. Download the Double Good app and Plan Ahead with Your Fundraiser

The best virtual fundraisers start with one simple move: download the Double Good app and schedule your fundraiser. Setting your date early gives you time to prepare, invite participants, and build excitement before your event begins. 

If you want your virtual fundraiser to take off, think of this pre-fundraiser period as your launch pad. Pick your date. Set your goals.

Give yourself a 7-10 day window before launch to let sellers join early, promote their Pop-Up Stores®, and start spreading the word.

2. Motivate by Sharing Steps for Seller Success 

The more people in your organization who join, the more likely you are to reach your fundraising goal. Every member of your school, team, or group plays an important role in your success.

Once your fundraiser is set up, invite your sellers immediately. Early invitations give each seller more time to prepare before the fundraiser starts. Encourage every seller to personalize their Pop-Up Store with a photo, short video, and a note explaining why they’re fundraising.

On average, sellers who personalize their store with a photo and description of what they’re fundraising for raise 34% more than those who don’t. Supporters appreciate the personal touch and often cite it as a reason for buying.

3. Utilize Double Good’s Custom Fundraising Tools

Double Good makes it easy-peasy to hit your fundraising goals. We’ve created ready-to-use, customizable templates that sellers can use to promote their store across their social media channels.

Whether you’re posting an Instagram Story or sharing on Facebook, these plug-and-play templates help your team get the word out fast. The more often your fundraiser appears across social platforms, the more likely you are to stay top of mind — and drive results.

Beyond social media, explore our incentive ideas, planning documents, and printable flyers to help your organization stay organized and motivated from start to finish

4. Get the Word Out — Everywhere 

Think beyond social media and calling Grandma — it’s time to share your fundraiser everywhere. One of the biggest perks of Double Good’s virtual fundraising is that popcorn ships directly to supporters nationwide, so you can reach people well beyond your neighborhood.

Text your aunt in Wisconsin, your mom’s college best friend in California, and the entire family group chat. Everyone can contribute!

Take it from organizer Eric Dockrey from Poe Elementary School on the South Side of Chicago, who raised over $60K for his school; shares:

“Every day I’d reach out to the school community through a call, social media, or an email blast to parents to drive momentum. We found that it really helps. It becomes not just a fundraiser, but a school event.”

Ready to Transform Your Next Virtual Fundraiser?

With the right preparation and sustained engagement, your next virtual fundraiser can become a true success story. Use these steps, rally your team, and make the most of every opportunity to share your cause.

Schedule your Double Good virtual fundraiser today and start building your record-breaking fundraiser!