Over $30K Raised in 4 Days: How Saugus Youth Football & Cheer Scored Big with Their Annual Fundraiser

Every year, youth sports programs across the country use Double Good popcorn fundraisers to help their teams continue to thrive and grow. But for Saugus Youth Football and Cheer in Massachusetts, this year’s fundraiser meant something bigger: making sure every kid could suit up and be part of the team. They value the ease of online fundraising, so they chose Double Good to be their partner for the fourth year in a row.

The all-volunteer organization supports nearly 300 athletes, from flag football beginners to advanced cheer squads, with a dedicated group of parents who make it all possible. Behind every game and performance are real costs: uniforms, pads, mats, and choreography fees add up.

With Double Good’s easy-to-run, four-day online fundraiser, Saugus Youth Football and Cheer produced real, lasting results. They raised more than $30,000 for their cause in just four days. Those funds will help pay for essential gear and also a scholarship for one football player and one cheer athlete.

A Goal, a Plan, and a Whole Lot of Team Spirit

When David, the organization’s Communications Manager, kicked off this year’s Double Good fundraiser, he knew the stakes were high. The program had expanded from 225 to nearly 280 athletes. This 25% growth meant that expenses were increasing fast, and they needed more of everything from new helmets to cheer mats.

Their goal: raise $20,000 for their team in just four days.

“It sounded ambitious,” David admitted, “but I knew this group could rally. Every year, the kids surprise us.”

Instead of relying on a complicated strategy, the team focused on clear communication and a little competition. Flyers went home with every athlete, coaches reminded families through the SportsU app, and parents started sharing their Double Good pop-up stores online.

Fundraising Leaderboard Fosters Friendly Competition

Then came the game-changer: a live fundraising leaderboard. For the first time, Saugus tracked sales by team through Double Good’s White Glove Service, letting players see who was leading the pack. The effect was instant. Kids checked scores during practice, parents posted updates, and teams started playful rivalries.

“The leaderboard made it fun,” David said. “You’d hear, ‘We can’t let the Pee Wees beat us!’ It gave everyone a reason to keep pushing. Everyone enjoyed competing against their own teammates.”