How to Organize Your Fundraiser for Maximum Participation

The key to running a Double Good fundraiser starts before your first sale. Many coaches, teachers, parents, and other fundraiser leaders create their fundraisers just a few days before they start, which leaves sellers little time to join and prepare. The result? Lower participation and fewer sales.

Timing Is Everything

A little planning goes a long way. Waiting until the last minute, both to create the fundraiser and to engage all participants, will impact how much you raise. Aim for 10 days out to start.

• Fundraisers scheduled 10 days in advance raise:

  • Up to 59% more than those scheduled 2 days in advance

  • Up to 109% more than those scheduled 1 day in advance

Mobilizing early makes sure you earn the best returns for your organization. The other key difference we see in high-earning fundraisers is that the organization engages ALL of their sellers early as well. In fact, sellers who join 7 or more days in advance sell 35% more on average. Generally, the earlier a seller joins the fundraiser, the better their store performance. 

The earlier you set up your fundraiser and invite your sellers, the more time they have to spread the word, and the bigger your results.

Key Tips to Boost Seller Participation

1. Invite Your Organization Right Away

Send seller invites as soon as your fundraiser is created – don’t wait. A quick follow-up message asking “Did you get my invite?” can help boost participation. Organizers can easily check who has joined in the Double Good app, and can easily remind individuals who have not.

2. Host a Fundraising Kick Off 

Start your fundraiser with a fun in-person or virtual kickoff event a week or two before launch. During the session, have every seller set up their own Pop-Up Store® on the Double Good app and write a short store note about why they’re fundraising. This simple step builds confidence, and is proven to lead to greater fundraising success.

3. Get the Word Out 

Use your school or team’s social channels, newsletters, and community groups to share details. Encourage sellers to post their Pop-Up Store links and invite others to support. Double Good’s app makes it easy to include friends and family from afar.

To make promotion easy, use our Fundraiser Promo Toolkit on Canva – it’s pre-designed with shareable graphics and editable templates you can customize in minutes.

The more you share, the more you sell!

4.  Set Clear Goals

Clear goals give sellers a target to aim for. For example:

• Fundraiser goal: $30,000 through 100 Pop-Up Stores

• Individual seller goal: $200 in sales

Keep it simple: “Everyone participates, let’s all share our stores daily.” This makes success feel achievable and helps sellers stay focused.

5.  Reward, Motivate, and Remind

Incentives are powerful motivators. Celebrate both big and small wins. Some incentive examples might be that top sellers can earn prizes like gift cards, free lunch, or a homework pass, while smaller milestones can be recognized with shoutouts or fun team rewards.

Potential milestones to celebrate:

• Creating a Pop-Up Store

• Making the first sale

• Hitting $50, $100, $200 in sales

• Winning class or grade-level competitions

The top challenge for fundraiser organizers is participation, but it’s also the biggest opportunity. When you plan ahead, invite early, and keep sellers engaged, your fundraiser has the best chance to pop off in a big way.