Tips from the Field: The Ultimate Guide to Fundraising Success

Fundraising has come a long way since the days of hitting the pavement with dollar candy bars and antiquated coupon books. In today’s fast-paced, tech-enabled world, youth sports, clubs, and schools can raise serious money with less hassle and more impact. But as with any game plan, success depends on strategy, timing, and execution.

We spoke with a veteran high school football coach, Jason MacManus, who’s helped lead top-tier fundraising efforts through smart planning, team buy-in, and motivational ideas that inspire success.

Want to channel Coach Jason’s success for your club or team? 

Here are his five plays for real-world success on and off the field.

Great fundraisers start with great planning. Map out your calendar early, align fundraising with the season’s energy peaks, ie, for football and other fall sports/activities that start with the school year, and avoid times when families are busier than usual, like the beginning of summer break. The more organized you are, the more you'll raise.

“The best coaches are planners. Our calendar is 90% done by December, giving us the rest of the year for fundraising.”

Let everyone know exactly where the money goes—gear, meals, equipment—and set a clear goal. A visible tracker keeps motivation high and shows progress in real-time.

“Our goal might be $25,000. Throughout the week, we use that number to track progress and keep the team focused.”

From new warm-ups and gear to helping with travel costs, the right rewards get your team pumped. Keep it fun, meaningful, and tailored to your specific group.

Involve parents and other adults in the community from day one. Think beyond your immediate community and flex your reach beyond your town with the Double Good app. Don’t forget that youth camps, district competitions, and community events can also boost funds and school spirit. Celebrate creative ways to fundraise and create a feeling of celebration that brings not only the team, but the community together.