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Raising Joy Across Everything We Do

Double Good

December 1, 2023 • Read 2 Min

The Double Good you know and love is now wrapped in joyful new colors and an exciting new brand experience for fundraising organizers, sellers, and buyers.

And we have you to thank for it.

For more than 25 years, Double Good has helped kids across the country achieve their aspirations and realize their dreams. Your dazzling smiles and heartwarming stories over those 25 years have inspired us to brighten the colors and dial up the excitement of everything we do—all so we can raise more joy together.

We’re thrilled to share our rebrand with you and can’t wait for you to see how it will make your fundraising or shopping experience even more satisfying. 

Double Good’s Chief Experience Officer Laura Luckman Kelber puts it perfectly: “This rebrand is more than just a fresh coat of paint. It’s our promise to turn every fundraising moment into a vibrantly enhanced, joy-filled celebration that fulfills dreams.”

What’s new? Here’s just a sampling:

  • Our brand-new website is spilling over with joy, providing lots more valuable content, enhanced seller toolkits and an optimized fundraising experience

  • Our new popcorn packaging is bolder and brighter than ever, making the entire unboxing experience even more fun and enticing to give every fundraiser the best chance of success

  • New popcorn flavors certain to make your tastebuds tango are in the works and will make their delicious debut next year

  • Our new tagline—Raising Joy—expresses the essence of our rebranding. It’s not just about raising funds; it’s about raising spirits, hopes, dreams and pure joy

We invite you to take a tour through everything that’s fresh and new. We think you’ll agree with Coach Martin Hopkins of St. Rita High School in Chicago, IL, who says:

As good as the popcorn is, and it is VERY good, the new website and branding is top of the line and will make fundraising for your program even easier. From all the different content to the bold and enticing packaging, the fundraising experience with Double Good is simple because the company and product sell themselves!

Our website is new, our packaging is more electric and our flavor selection is expanding, but at heart we’re still the same dependable Double Good you’ve partnered with and the same delicious popcorn people can’t resist.

We’re still the same team that’s committed to raising joy right alongside you.

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