Raising Joy Across Everything We Do
The Double Good you know and love is now wrapped in joyful new colors and an exciting new brand experience for fundraising organizers, sellers, and buyers.
And we have you to thank for it.
For more than 25 years, Double Good has helped kids across the country achieve their aspirations and realize their dreams. Your dazzling smiles and heartwarming stories over those 25 years have inspired us to brighten the colors and dial up the excitement of everything we do—all so we can raise more joy together.
We’re thrilled to share our rebrand with you and can’t wait for you to see how it will make your fundraising or shopping experience even more satisfying.
Double Good’s Chief Experience Officer Laura Luckman Kelber puts it perfectly: “This rebrand is more than just a fresh coat of paint. It’s our promise to turn every fundraising moment into a vibrantly enhanced, joy-filled celebration that fulfills dreams.”
What’s new? Here’s just a sampling:
Our brand-new website is spilling over with joy, providing lots more valuable content, enhanced seller toolkits and an optimized fundraising experience
Our new popcorn packaging is bolder and brighter than ever, making the entire unboxing experience even more fun and enticing to give every fundraiser the best chance of success
New popcorn flavors certain to make your tastebuds tango are in the works and will make their delicious debut next year
Our new tagline—Raising Joy—expresses the essence of our rebranding. It’s not just about raising funds; it’s about raising spirits, hopes, dreams and pure joy
We invite you to take a tour through everything that’s fresh and new. We think you’ll agree with Coach Martin Hopkins of St. Rita High School in Chicago, IL, who says:
“As good as the popcorn is, and it is VERY good, the new website and branding is top of the line and will make fundraising for your program even easier. From all the different content to the bold and enticing packaging, the fundraising experience with Double Good is simple because the company and product sell themselves!”
Our website is new, our packaging is more electric and our flavor selection is expanding, but at heart we’re still the same dependable Double Good you’ve partnered with and the same delicious popcorn people can’t resist.
We’re still the same team that’s committed to raising joy right alongside you.
Recent Blog Posts
- Raising Joy Through the Roof
- It's Peanut Butter Chocolate Time Is Back
- Double Good Days 2023: A Day of Joy and Inclusivity
- Introducing Double Good Days
- Double Good Recognized in Inc. 5000's Fastest Growing Companies List
- Tilting the playing field for children with special needs
- Exploring the Benefits of Therapeutic Recreation with Lincolnway
- Partner Feature: Glazier Clinics
Now inspired. Let’s get fundraising.
Get ready to boost your fundraising game and create a Pop-Up Store that pops and helps you meet your goals.
Recent Blog Posts
Explore how Double Good Days lifts us all up
Double Good Days 2023: A Day of Joy and Inclusivity
From the outset, the Double Good Kids Foundation’s mission has been clear: to tilt the playing field for children with special needs, ensuring they have the same opportunities for athletic, educational, and extracurricular activities as their peers. On October 1st, Double Good Days became the embodiment of that mission, a momentous event where barriers vanished and possibilities flourished. Hundreds of children with special needs, along with their families and caregivers, came together at the Kohl Children’s Museum for a day filled with joy and purpose.