Top 3 Keys to Fundraising Success

You’ve downloaded the Double Good virtual fundraising app and scheduled your short, high-impact fundraiser. Now you’re ready to enlist the participation of your team as sellers. 

What can you do to make sure your team members are 100% ready when your event begins? And how can you keep them excited and participating throughout the few short days to increase the success of your fundraiser?

Here are a few simple tips that will help you inspire your team, manage their enthusiastic participation and achieve your fundraising goal.

Key #1: Communicate early and often

The Double Good virtual fundraising app makes it easy for you to communicate and share with all the team members who will participate in your fundraising event.

But it’s critically important that you share the unique event code for your fundraiser with all your participants before your event’s start date. You want to be sure that each team member creates their own personalized Pop-Up Store and joins the event before the fundraiser begins.

It’s also very effective if you:

• Remind participants to share the link to their Pop-Up Stores daily throughout the fundraising race. This ensures that every person in each team member’s family and friends network is alerted to the opportunity to purchase popcorn and support your fundraiser.

• Encourage participants to send personalized notes to one another, increasing engagement, building team support and unity, and boosting esprit de corps. 

• Tell your sellers to promote your incentive prizes if you’re using them (it’s highly recommended). For example, each team member can share the fundraiser’s larger objective in their Pop-Up Stores (“Help my team raise funds for our trip to state”) as well as the additional internal incentives (“If I’m the top seller, I get a $50 Amazon gift card”) you’re offering.

Key #2: Foster Friendly Competition

Keeping momentum high during your fundraiser can be challenging, but Double Good’s leaderboard makes it easier. Each fundraising event features a leaderboard that highlights all of your team’s sellers, showing how much each individual has raised and identifying your top performers.

When you pair the leaderboard with exciting incentives, your team will be motivated to compete and climb the rankings.

The leaderboard also encourages buyers to increase their purchases. By seeing how much more they need to contribute to move up in the standings, buyers are inspired to spend a little more—helping your team boost sales and reach its fundraising goal even faster.

Key #3: Incentives really work

Awarding prizes for reaching key milestones is a great way to motivate your sellers and drive engagement throughout the fundraiser. 

Incentive prizes fuel friendly competition and encourage team members to sell more. Your fundraising event’s leaderboard shows real-time status, so every team member can track how other team members are doing, which increases the excitement and drives the competition.

Incentives don’t have to be expensive to be effective. Your event’s incentives might include:

• a team sweatshirt for team members who reach $250 in sales

• a $50 gift card for team members who reach $500 in sales

• dinner with the organizers for team members who reach $1,000 in sales

Incentives don’t have to cost money. You can present honors like Queen of the Fundraiser or award special seating at a game to your top sellers. 

And if you stage Double Good virtual fundraising events each season or year, you can award Most Improved Seller and Rookie of the Year honors.

Ready to achieve way more in way less time?

Find out how the St. Rita High School football team staged a successful initial Double Good virtual fundraiser and then sold 40 percent more in their second fundraiser. 

Then apply these team-inspiring tips to make more dreams come true selling caramelicious, butterblissful, cheese-tastic Double Good popcorn with less effort and in less time than you ever thought possible.